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B2B eCommerce
Business Management

B2B eCommerce

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B2B eCommerce

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.

Looking for a high-quality, original digital edition of B2B eCommerce ? This official electronic version is published by Springer and offers a seamless reading experience, perfect for professionals, students, and enthusiasts in Business Management.
Unlike EPUB files, this is the authentic digital edition with complete formatting, images, and original content as intended by the author .
Enjoy the convenience of digital reading without compromising on quality. Order B2B eCommerce today and get instant access to this essential book!

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