This book explores how theories of cognition inform our theoretical understanding of business models and business model innovation. A business model can either be viewed as an objective description of an activity system, or as an abstract, conceptual, and perceptual construct, that is the result of cognition. From this second point of view, the business model becomes a schematic mental model that is created, shaped, and shared over time. In other words, managers hold in their mind perceptual constructs that constitute schemas of the business model. This book examines how the underlying processes of the creation, shaping, and sharing of business (mental) models take place at individual, organizational, and even inter-organizational levels. Theories of managerial and organizational cognition are explored to inform our understanding of business modelling and business model innovation. The reader is thus provided with an overview of existing literature and reflections on future avenues of research to explore the cognitive foundations of business modelling.

Looking for a high-quality, original digital edition of Cognition and Business Models: From Concept to Innovation ? This official electronic version is published by Palgrave Macmillan and offers a seamless reading experience, perfect for professionals, students, and enthusiasts in Business Management.
Unlike EPUB files, this is the authentic digital edition with complete formatting, images, and original content as intended by the author .
Enjoy the convenience of digital reading without compromising on quality. Order Cognition and Business Models: From Concept to Innovation today and get instant access to this essential book!