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Europeans Are Lovin' It? Coca-Cola, McDonald's and Responses to American Global Businesses in Italy and France, 1886-2015

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  • ISBN:

    9789004678835

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  • Publisher:

    brill

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    Game

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Europeans Are Lovin' It? Coca-Cola, McDonald's and Responses to American Global Businesses in Italy and France, 1886-2015

Is globalization still an American-driven process (or has it ever been)? Through a comparative analysis of the attempted coca-colonization of France and Italy, the book provides a new glocal history of America's most popular corporations and the resistance against their globalizing force.

Looking for a high-quality, original digital edition of Europeans Are Lovin' It? Coca-Cola, McDonald's and Responses to American Global Businesses in Italy and France, 1886-2015 ? This official electronic version is published by brill and offers a seamless reading experience, perfect for professionals, students, and enthusiasts in Game.
Unlike EPUB files, this is the authentic digital edition with complete formatting, images, and original content as intended by the author .
Enjoy the convenience of digital reading without compromising on quality. Order Europeans Are Lovin' It? Coca-Cola, McDonald's and Responses to American Global Businesses in Italy and France, 1886-2015 today and get instant access to this essential book!

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