International Business: Themes and Issues in the Modern Global Economy
In the contemporary business world, international is the default setting. Most organizations operate globally on some level which adds value but brings complexity and challenges. This textbook provides an introduction to understanding how businesses create value in global settings. In this updated edition, the authors cover the traditional key themes including multinationals, internationalization and international market entry, as well as contemporary issues. New topics analyzed in this edition include risk, business models and hyperglobalization. With dedicated chapters on the role on non-market actors in international business, the book provides a multi-disciplinary world-view for readers. A comprehensive and engaging text, supplemented by online resources, this book is the ideal accompaniment to international and global business learning.
Looking for a high-quality, original digital edition of
International Business: Themes and Issues in the Modern Global Economy
? This official electronic version is published by
Routledge
and offers a seamless reading experience, perfect for professionals, students, and enthusiasts in
Economy.
Unlike EPUB files, this is the authentic digital edition with complete formatting, images, and original content as intended by the author .
Enjoy the convenience of digital reading without compromising on quality. Order International Business: Themes and Issues in the Modern Global Economy today and get instant access to this essential book!
0 Comments